Lydia Chen
Specializes in brand strategy and motion identity, leading the team's Sense of Place storytelling.
ABOUT HAOTIAN
We bring technology and design together. Through AI, continuous learning and research into place, we help brands build visual journeys and emotional connections at every touchpoint.
From space and sound to materials, we gather every detail of a place to give brands a tangible presence.
Every project leaves room to evolve. Learning and data guide each iteration and keep the design alive.
We share the creative process with our clients, helping the team and brand grow together.
MILESTONES
We began building creative services across disciplines, with software development and data visualization at our core.
Graphic, motion and spatial designers joined us to develop our Sense of Place approach.
We introduced generative models and continuous learning to connect design workflows with data strategy.
We partnered with exhibition, retail and startup teams to expand motion identities and interactive experiences.
TEAM
Specializes in brand strategy and motion identity, leading the team's Sense of Place storytelling.
Builds generative workflows, data visualizations and continuous learning systems.
Creates visual systems from print to physical spaces, bringing typography and wayfinding together.
Uses code and motion frameworks to create seamless interactions across interfaces.
From brand strategy and graphic design to interactive experiences and wayfinding, we bring disciplines together to create a brand journey rooted in place.